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Reference List

 

 

  • Agresta, S., B. Bough & J. Miletsky (2010) Perspectives on Social Media Marketing. Delmar Cengage Learning, New York.

 

  • Baker, M.J. (2007) Marketing Strategy and Management. Palgrave MacMillan, Basingstoke.

 

  • Bateson, J. & K. Hoffman (2008) Services Marketing. Cengage Learning, Canada.

 

  • Kotler, P. & K. Keller (2012) A framework for marketing management. Pearson Education Ltd, Harlow.

 

  • McDonald, M. (2008) Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. MPG Books Ltd, Cornwall.

 

  • Potts, K. (2007) Web Design and Marketing Solutions for Business Websites. Springer-Verlag, New York.

 

 

 

 

 

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